Legal

Privacy Policy

Your privacy is important to us. This policy explains how Strategic Advantage uses personal information and the limited browser storage used by this website.

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
  • We will only retain personal information as long as necessary for the fulfillment of those purposes.
  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to customers information about our policies and practices relating to the management of personal information.

Optional analytics

We use optional analytics to understand how visitors use this website and to improve it. Google Analytics 4 and Ahrefs Analytics are the current analytics services enabled through Google Tag Manager.

Google Tag Manager and these analytics services are not activated by this website until you select Accept. If you select Reject, Google Tag Manager does not load and the analytics services are not activated.

Your decision is stored in first-party local storage in your browser. This preference is not sent with each request. You can reopen Cookie settings in the footer at any time to change your decision. If you withdraw a previous acceptance, the site records the rejection, removes known Google Analytics cookies where supported, and reloads the page so analytics does not continue in that page. Withdrawal prevents future activation but cannot erase information already transmitted before the change.

Necessary enquiry session

When you visit the Enquire page, the site creates a first-party session cookie named sa_enquiry. It is technically necessary to prepare and protect the secure enquiry form. It is not used for analytics, it lasts for the browser session, and it is separate from your optional analytics choice.

We are committed to operating this site in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.