Online Marketing - SEO and PPC
When it comes to making your business and brand more visible you need to decide on an effective online marketing strategy
Done correctly your online marketing can be evergreen giving you a long term return on investment (ROI). As you expand your offerings so should your content around those new offerings. Build up a high number of successful keywords to add resilience and breadth to your online marketing.
Get Found at the Right Time
There is no better time to be in front of the potential customer than when they have searched for what you offer
Widen Your 'Catchment Net'
Expand the keywords that you rank for to maximize your marketing funnel and achieve diversification
Increase Market Share
Better rankings mean more visibility, which will in turn lead to more visitors and sales
Paid Advertising (PPC or CPM)
When you need to have more sophisticated online marketing you can turn to paid online advertising. Done well it can generate handsome returns. If you, or your agency, does not know what they are doing it can turn into a cash burning nightmare.
Optimize your ad spend to get purchasers through Google Shopping ads
Display & Retargeting
Enhance your brand through display ads. Use sophisticated retargeting strategies
Facebook / Instagram
Hyper targeting strategies to maximize Facebook & Instagram ad spends