9 Reasons Why Your Business Needs SEO

By mark. Published December 5, 2020  

As a savvy business owner you know how important search engine optimization (SEO) is for the company’s website. SEO, when done effectively, will help to increase the visibility of the website on the search engines.

In other words the website will show up in the top search results when someone searches for a keyword or phrase that is relevant to the business. Being in the top results can send thousands of targeted prospects to your website.

In fact, smart SEO can help your business in many ways!

Consider these benefits of SEO:


Increase in website traffic

As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales and/or leads too.


Increase the credibility of your business

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

  • When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition. This becomes a virtuous circle.


Lead to long-lasting results

Unlike social media and paid advertising the content is so-called 'evergreen' and can deliver long-term rewards.

  • By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI)
  • Does not require ongoing payment to be displayed


You are in control of the cost

Whether you are building back links, creating a social media presence, or creating useful informational content, you will know how much it will cost beforehand. Knowing the cost of each service allows you to focus on what will give you the best ROI.


Your website will become more user-friendly

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Such aspects include:

  • How quickly the website loads. Does it have a content shift while loading?
  • How easy it is to navigate
  • Is it mobile-friendly? - critical today as the search engines now adopt a mobile-first approach
  • Conversion rate optimization - whether that is lead generation, sales funnels or e-commerce


Increased conversions

By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines. User dwell time, bounce rates and user interactions are known ranking factors.


Boost local business

For local businesses SEO helps encourage users to visit the local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.


Grow your social media following

Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.

  • These new followers can also share your marketing messages, leading to an increase in social traffic and sales


Beat your competition

Quality SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays.

If you are not implementing it in your own online marketing activities you are limiting your results, sales, and profits.

Look at what your competitors are doing and see what you can do to rise above them.

It will be worth the time and effort.

Discover how your business can win the SEO game

This Week we're giving away 100% FREE our entire detailed 62 page e-Book with valuable insight and actionable points so that you can dominate your marketplace in the search engine rankings

About mark

Mark Lowe is a seasoned e-commerce and digital marketing leader with over 20 years of experience driving business growth through innovative customer relationship management strategies. Mark's experience spans leadership roles at Strategic Advantage, Capgemini, and Unisys Corp., where he spearheaded successful e-commerce initiatives, technology architecture, IT management consulting and championed the use of data-driven tactics to cultivate customer loyalty.

Mark holds a Bachelor of Science degree with honors in Computer Science from Wolverhampton University. He is a recognized thought leader in the e-commerce space, having spoken at industry conferences and sharing his expertise through published articles. Mark has also made multiple television appearances as an expert in online security.

Mark Lowe is currently an executive and active consultant with Strategic Advantage, a firm specializing in e-commerce strategy and digital marketing solutions.

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